date:Apr 28, 2023
CEO, was working in a bank. His client portfolio consisted of corporations. Sounds nice, but he hated his job. He was tired of having to turn down people, shattering their dreams, he says.
The bank was apparently fed up with Daniel, too, and on the day they fired him, he bought a 'juice bike'. He began selling fruit and vegetable juice to people on the streets of Copenhagen. And to avoid encountering dreary faces, he decided he wanted to make his new customers laugh. He thus named his concept '