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AB InBev offsets falling beer sales with premiumization strategy
date:Mar 03, 2023
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Heineken reported 30.4% revenue growth to reach 34.68 billion (US$36.84 billion), with beer volume growing 6.9%. The company achieved its growth through price increases and premiumization. Crate of Heineken beers.

The company expects to apply its strategy of price increases this year as well as inflation bites.

Heineken anticipates an increase in its input costs in the high teens per hectolitre and significantly higher energy costs, particularly in Europe, the company explains.

Danish Ca

12/19 04:41