date:Dec 23, 2022
Natures Bakery, a baker of fruit-based wholesome snacks. With the addition of Tr Fr, Mars will be able to meet a growing range of dietary and taste preferences. And, like KIND and Natures Bakery, Tr Fr will operate as a separate business within Mars. The business will be led by current CEO, Brian Neville.
The transaction is subject to customary regulatory approvals and expected to close in the first quarter of 2023. The terms of the transaction were not disclosed.