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Functional beverages flourish as time-crunched consumers seek health boosts
date:Aug 09, 2022
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Were keenly aware of the of the moment trends in the functional drink market, such as CBD and extreme hydration performance beverages, but with both of these avenues comes inherent duplication and a lack of unique value offerings to the consumer, says Coon.

He argues that standing out in the eyes of the consumer requires meeting a need in a novel way, and ShineWater fills an obvious gap in the market that has yet to be met by any other beverage brand. It is marketed as the only ready-to

12/20 16:25