date:Sep 17, 2012
of the end product. Recent white papers from the UK have revealed that the SME ice cream manufacturer should offer premium or super-premium ice cream to have the best chance of infiltrating the market and getting a decent share of the multi-billion pound profits. However, in a market that is almost monopolised by two key players, which between them account for around 70 per cent of the entire UK market, it is not easy and it will eventually, if not immediately, become much harder with second ra