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Calbee’s new ‘wet chips’ launched in Japan
date:Apr 29, 2022
Japans leading potato chip maker, Calbee, is said to be changing the game by taking the crunch out of their potato chips, with a new product called Nure Jaga. This translates to wet potato.

The new chips are moist and they appear to take their inspiration from Nure Senbei, a type of moist senbei (rice cracker) thats been sold by a variety of Japanese confectioners since 1963.

Initially, Calbees wet potato chips were sold exclusively at the companys Calbee+ stores, which stock their most innova

12/21 08:22