date:Apr 22, 2022
od and Drink Federation highlights that Asia was one of the regions with the most encouraging signs of recovery together with Africa and South America, with British businesses seeing sales up 62% in those regions.
Notably, in Asia, the UK-China partnership is worth over 800 million (US$1053 million). With a boom that was, in part, brought by the UK-Japan bilateral deal that entered into effect in 2021. A showing of how promising the growth was in non-established markets.