date:Feb 28, 2022
th a frequency of about 6 average acts per year. The cost per single purchase is contained and equal to approximately 1.25 euros with an average purchased quantity equal to 850 grams.
Organic cucumbers only play a completely marginal role in the country: just 0.3% of Italian families buy organic cucumbers and, although this figure has tripled in the last 2 years, it remains at very niche levels.
The seasonality of the category is very strong: purchases are mostly concentrated in the summer mon