date:Oct 25, 2021
ear ending in August 2021, there has been a 9% growth in watermelon purchases. Unlike other categories, where organic has seen fast growth and usually contributes to the overall growth, in watermelons the Italian families who have purchased organic varieties total only 2 million and are rather stable, compared to last year. There is therefore a potential for growth in this category. With regard to the purchasing channels, only 2.6% of Italian families buy watermelons online, with a considerable