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Half of UK consumers value sustainability, but 80% discard fresh food, survey reveals
date:Sep 08, 2021
Despite a considerable rise in awareness of the impact of food production and waste on climate change, the UK is still falling behind in sustainability responsibilities, according to new research from meal plan company KBK.

Its survey revealed that although half of the people said that sustainability has become more important to them in the last 12 months, one in two Brits waste food as they cant use fresh produce fast enough, with 80 percent of the waste being fruit and vegetables.

The resear

12/19 07:12