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Survey reveals half of US consumers increased whole grain intake in past 5 years
date:Jul 30, 2021
e meals during the pandemic, the move toward plant-based eating and increased transparency with third-party labeling of whole grain foods.

Whole grains for health
Health is the leading driver for choosing whole grains, with 82 percent of consumers citing it in the 2021 Whole Grains Consumer Insights Survey.

Increased consumer awareness may be due to the Dietary Guidelines for Americans, which have encouraged everyone to make at least half their grains whole grains since 2005.

According to th

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