date:Jul 27, 2021
s compared to their similar counterparts. This new campaign provided industry awareness and excitement with new branding and messaging, as well as a host of consumer outreach tools that leveraged the iconic symbols and colors of Texas. The program, led by the theme Farmed by Texans, Famous by Families focused on telling the stories of history, place and people that make these onions special.
The program used both traditional and digital marketing methods to engage with consumers. The first year