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Texas onion industry wraps up first-ever marketing campaign
date:Jul 27, 2021
The 2020 2021 Texas 1015 Sweet Onion (TX1015) marketing campaign has wrapped up for the season. This new marketing program of the Texas International Produce Association (TIPA) was funded by a USDA Specialty Crop Grant administered by the Texas Department of Agriculture, and focused efforts directly on American consumers through a variety of platforms, engagements and awareness campaigns.

In previous years, the TX1015 onion program suffered from a lack of consistent branding and marketing focu

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