date:Jun 18, 2021
he US, hard seltzers are currently worth approximately 10.4 million in the UK and are forecast to grow by 34% by 2024 .
Coupled with the recent explosion of the Ready-To-Drink (RTD) category and 13.7 million UK consumers being open to trying hard seltzers , there is a prime opportunity for licensees to capitalise on the category.
Sam Rhodes, Marketing Director Asahi UK, comments: Entering the vibrant Hard Seltzer category is a really exciting move for us, and were proud to introduce a Hard Sel