date:Jun 09, 2021
st as conventional meat and now accounts for 2.7% of retail packaged meat sales.
18% of U.S. households now purchase plant-based meat, up from 14% in 2019. Consumers are coming back for more 63% of shoppers are high-repeat customers. Refrigerated plant-based meat sales grew 75% in 2020, with products increasingly shelved adjacent to conventional meat.
This placement in the meat section helped propel growth in the segment, with refrigerated plant-based meat sales increasing more than twice as