date:Sep 14, 2012
a single-teaspoon dose, with the identity of the purposely bland solution not disclosed or detected by participants.
They were told to rate the beverage on a continuum from very disgusting to very delicious, and scored from 0-100, with lower scores indicating stronger perceptual disgust, bitterness and sweetness perception were also assessed.
Statistically significant results showed subjects perceived the beverage to be more disgusting in the transgression condition, Eskine et al. found, and m