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Stevia in transition: Reb A accounted for 40% of PureCircle revenues in 2012 v 90% in 2009
date:Sep 13, 2012
Further evidence that steviol glycoside Reb A is no longer the only game in town when it comes to delivering high intensity natural sweetness has emerged in PureCircles full-year results, which show rebaudioside A accounted for just 40% of revenues in 2012 vs 90% in 2009.

PureCircle, which has seen overall sales slide as it waits for beverage customers to wind down inventories, nevertheless saw strong growth in sales of new blends of steviol glycosides (Alpha and SG95) along with new natural f

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