date:Mar 30, 2021
Mondelēz International has acquired Grenade, a UK-based performance nutrition pioneer in the fast-growing high protein bar segment for an undisclosed amount.
Grenade was founded by Alan and Juliet Barratt in 2010 with a simple mission to become the number one brand in sports nutrition products.
With strong historic performance, solid growth and share gains, Grenade has a strong eCommerce presence with approximately 25% of its sales from online channels.
Moreover, its Carb Killa high protein