date:Sep 13, 2012
t has always been a challenge. Having said that, it does not mean it cannot be overcome. You associate vodka with Russia but then you see Absolut vodka being so popular, Morris said, pointing to how identity spirits can also be unique branded products owned by specific firms.
Indeed, 42 Below used some uniquely local flavours, such as manuka honey and fejioa, while there are other indigenous ingredients that can be used to create distinctly Kiwi liquor for the global export market.
One such pr