date:Sep 13, 2012
, new funds are needed for such small producers, either via the private equity route or by acquisitionthe latter can give them instant access to a global audience, especially in North America and Europe.
There is increasing global interest in new and unique premium and super-premium spirits, which is tied to the growth of micro-distilleries, said Morris.
A local producer that can get his premium identity right can then leverage the parent companys global distribution network, much like 42 Belo