date:Jan 18, 2021
e growing demand for our products.
The bacon category has seen volume growth, up 18% since 2017, with new people entering the category and existing buyers consuming more bacon, most recently due to an increase in at-home meals.
Surpassing category growth during this same time period, Wright Brand has increased volume by 29% as more buyers are introduced to the brand. The expansion is expected to satisfy current demand and allow room for additional growth.
Tyson Foods and its family of compani