date:Jan 08, 2021
HEINEKEN UK has completed a transaction to split the ownership of its Blade business with online beer delivery company, Beerwulf.com.
Following the transaction, all direct-to-consumer activity and smaller B2B activity will be managed by Beerwulf, whilst HEINEKEN UK will maintain ownership of all B2B on-trade outreach.
The split will help put the Blade business in a better position to attract more customers and increase its market share across all sectors.
Blade is a cutting-edge beer system t