date:Nov 11, 2020
bars according to desired positioning and target groups.
Functional bars and snacks have been rising in popularity in recent years. Premium products, high-quality nutrient profiles and vegan recipes, in particular, are all driving demand. As a result, the European bar market is fairly well saturated.
Lder Holsten, Product Manager at SternLife, explains: Our special focus is on those segments that still offer good positioning opportunities. There is definitely space for improvement when it com