date:Oct 29, 2020
A report from the consultancy firm Kantar shows that advertising has a positive impact on brand sales. After analyzing the different levels of coverage of the television campaigns that 30 food brands carried out, the consultancy firm concluded that massive campaigns, or those with greater television coverage (with an average of 87%), contribute 10 times more to the sales of a brand than moderate campaigns (those with an average coverage of 46.7%).
According to the study, the optimal scope to ma