date:Sep 13, 2012
a hedonistic scale.
Hedonic liking expressed
These included three varieties of Lindt Excellence (30%, 70% and 99% cocoa varieties), with beverages selected by a focus group that identified those best suited for pairing with chocolate.
Bought in Varese, Italy, drinks included San Benedetto mineral water, Lipton Yellow Label Tea, Lavazza Crema e Gusto coffee, Danish Stout from Royal Unibrew and Chivas Regal Whisky.
After the drinks were paired with chocolate, consumers were then asked to indi