date:Sep 13, 2012
New research from Italian scientists suggests that consumers value coffee, liqueur wines and Port as the most desirable matches for chocolate, but that preferences depend on cocoa content.
The teams findings could inform everything from retail merchandising to product pairing deals entered into by large beverage firms, or even (given the focus of firms such as PepsiCo on pairing Pepsi Cola with Lay's) complementary product marketing across a firms portfolio.
Gianluca Donadini and colleagues fr