date:Aug 28, 2020
list for 2020. As part of this, consumer purchasing decisions are increasingly driven by the story behind their food, with transparency being a crucial element. Notably, 57 percent of global consumers say that the stories around a brand influence their purchase decision. Younger consumers, in particular, are concerned about ethical choices with 73 percent of Millennials being concerned about the environmental and social impact of what they do and the choices they make.
The road to improvement