date:May 18, 2012
t and fish. Besides, the demand for processed foods is also on the increase. Consequently, the demand for cereals particularly millets are on the decrease. Further, the share of food expenditure to total expenditure is decreasing with shift towards non-food, comfort and lifestyle goods. These changes in consumption are reflected in retail marketing as well. Food retailing is expected to grow with both organised and unorganised sectors co-existing. Many studies indicate that the retail sector is