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Hybrid flavors and “trend collisions” help dairy brands break out
date:Apr 15, 2020
rend for instance, coconut, matcha and chai are popular tastes for Indian lassis, remarks Kvin Bangratz, Marketing Researcher at Prova.

Todays adventurous consumers are keen to seek explorative eating experiences. In line with Innova Market Insights number seven trend for 2020, Hello Hybrids, highlights that they are highly receptive to hybrid products. In this space, successful launches adapt the archetype the crazier, the better.

There is a notable interest on the market in hybrid solutions

12/22 05:18