date:Sep 12, 2012
decline in the perception of the entire industry.
In the event of food safety problems, respondents agreed to the immediate decline in the reliability of the brand and similar brands. This shows that the influence of the media and the need for communication, Ipsos said.
So what should food companies do?
Zhou Wenjun, vice-president for Ipsos in Greater China, told FoodNavigator-Asia that enterprises should heed consumer insights and pay attention to the opinions of food safety experts and the