date:Sep 12, 2012
urban segment, which has been heaviest affected from lifestyle-related diseases.
You would be surprised to know how much the semi-urban and rural segment is driving the demand for nutraceuticals. A lot of our business comes from processors who make these products in urban areas, but their sales are in Tier-II and III towns as well, he said.
He adds that the industry has grown organically to deal with the number of SMEs entering the fray. These, in turn, will compete with the larger players, bo