date:Feb 27, 2020
ream, such as new formats, new flavors, or new ways to provide texture. There are also ongoing initiatives to bring more focus to bear on healthier options, including reduced sugar lines, but it is not clear how or to what extent these will influence market development.
The three leading drivers of choice remain flavor, cost and indulgence. Despite the health concerns of some consumers, as well as health organizations and governments, confectionery remains a huge market with high levels of use