date:Feb 27, 2020
s seen in 2019.
Indulgent Premium was the number two positioning for chocolate confectionery launches recorded by Innova Market Insights in the first half of 2019, used for 12 percent of NPD globally, rising to 20 percent in North America over the January 2018 to June 2019 period.
A premium appeal
In the US, there is particular interest in gourmet and artisan-style options, often with a focus on the provenance of the cocoa, its content in the finished product and the use of upmarket additi