date:Feb 27, 2020
Confectionery is building on premiumization in a market that is mature but continuing to grow modestly. Despite rising concerns around sugar intake, consumers continue to demand everyday and more indulgent treats and snacks. NPD has been very strong over the past year or so, with double-digit growth in global confectionery launches recorded by Innova Market Insights over the 12 months to the end of September 2019. Among these, premium ingredients and flavors were some of the most important trend