date:Feb 13, 2020
change, Peter Scarborough of the University of Oxford, UK and lead of one of the studies tells.
Secondly, it can influence behavior change by increasing the price of high sugar drinks. For this mechanism, it is important to understand how much the tax is passed on to consumers, and we showed that the tax did not translate into commensurate price increases on soft drinks. Further upcoming analyses will investigate what impact the price change has on consumer purchases, he adds.
Professor Tom S