date:Feb 12, 2020
Givaudan has launched a multi-sensorial virtual reality tool for citrus beverage applications, building on its long-term partnership with the University of California, Riverside (UCR). The flavor giant is combining sight, sound and smell, with a truly surprising experience which the company says will enable customers to learn about the citrus market landscape and co-create their own flavors.
Imagine strolling through UCRs Citrus Variety Collection, stopping to learn about unique varieties, enjo