date:Jan 23, 2020
peanuts in particular are growing markets. Japanese consumers are also brand sensitive.
Population decline and aging
Due to a fall in the birth rate, the number of inhabitants is decreasing and the population is gradually aging. In 2018, the number of people aged 65 or over was the highest since 1950, with 28.1%. In 2018, the average Japanese life expectancy for women was 87 years and 81 years for men. Retired people usually have a lot of savings and an active lifestyle. The aging population i