date:Jan 17, 2020
ction of over 20% in the volume of sugar in its own-brand cereal range since 2015. This is ahead of the target set by Public Health Englands Childhood Obesity Plant to reach 20% reduction in sugar levels by 2020.
We know pester power can cause difficult battles on the shop floor and were hoping that removing cartoon characters from cereal packaging will alleviate some of the pressure parents are under, said Georgina Hall, Head of Corporate Social Responsibility.
This latest move underpins our