date:Dec 31, 2019
ing such preparations when deemed necessary. There is the possibility of overconsumption where such fortified sweets are self-administered. Consumer understanding is therefore one key to success. The less consumers understand a products underlying concepts, the more likely it is that only a niche market can be aimed at. A crucial part of a product identity is its proposition, that is, what it can do for the consumer.
Functional confectionery
Many confectionery-like products are available to cur