date:Dec 30, 2019
s, Director of Innovation at Innova Market Insights.
Flavors such as spinach, kale, celery and Brussels sprouts are increasingly in evidence across a whole range of food and beverage launches. Bitter-toned beverages are also on trend, with gins particularly popular over the past few years and now seeing further differentiation via a growing variation in flavors, colors and formats.
Consumers are on a large-scale, broad journey of discovery, moving out of their comfort zones to explore new food