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Will capacity surge put pressure on prices as big guns invest in the Greek yogurt boom?
date:Sep 11, 2012
, with consumers buying into its low-fat credentials, high protein content and thicker texture.

According to a recent report by Bernstein Research citing Nielsen data, Greek yogurt now accounts for more than a third (35%) of US yogurt sales, up from just 4% in 2008 (although in volume terms premium-priced Greek has a far lower share of the market).

First-to-market Fage USA , which dominated the category in 2007 with a 93.5% share, now commands a 13.9% share, while Chobani has a 47.3% share, D

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