date:2014-04-02~2014-04-04
. Wine consumption in Japan has become as common as Japanese sake. In recent years more households will regularly purchase or have a bottle of wine. Most restaurants will have both white and red wine. Japan represents a sizable potential growth market for wine due to its growing popularity. More women are choosing wine as their drink of choice due to the lower alcohol content and visual appearance. While the younger male consumers find the taste of beer to be too bitter and would rather enjoy