date:Nov 29, 2019
r low consumption. They included, poor accessibility while shopping, poor quality, that they forgot or that they are sceptical about the cultivation process, for example due to pesticides or fertiliser.
The researchers therefore wanted to test whether a larger assortment and other adjustments in the store, such as advertising campaigns, would tempt consumers. The results of the research now show that the adjustments have an effect.
Push in the right direction
The intention was to look at beha