date:Sep 11, 2012
econd largest category, behind biscuits.
Puri said that the chocolate business would focus on three markets (India, Brazil and Russia), four power brands (Cadbury Dairy Milk, Milka, Lacta, and Toblerone) and two innovation platform (bubbly and bite-sized).
Power brand focus
He said the firms flagship brands Cadbury Dairy Milk and Milka were worth over $1bn each with Lacta not far behind.
The Four power brands represent half of revenues in the category and are forecast to grow faster than glo