date:Nov 22, 2019
, which was sold to PepsiCo in December of 2016.
Fermented goodness for the adult health market
Kombucha is currently in vogue on the wellness market, largely due to its prominence as a gut health-boostic probiotic properties in line with the strongly trending food as medicine mindset. As a fermented drink, the beverage has the potential of being brewed with an alcohol content, marketed towards health-conscious adult consumers.
According to Innova Market Insights, market penetration of kombuch