date:Nov 20, 2019
onsumers is likely to complement the growth of the malt ingredients market.
Hard lemonade, malt-based coolers, and a new breed of spirits are growing at a rapid rate, potentially raising the demand for malt ingredients.
Bacardi silver is positioned as the only malternative with the flavour of rum, and the product was launched with a full-scale television, radio, and print media campaigns.
Key producers of malternatives include Anheuser-Busch Inc, Arizona Beverage Company LLC, Brown-Forman Cor