date:Nov 14, 2019
Experience
In its survey, Kerry concluded that taste is still the most cited barrier to plant-based meat products, with consumers stating that it doesnt taste as good as meat and the taste can be bland. For years, the company outlines, plant-based products have suffered from a bad reputation for delivering a dissatisfying taste experience.
As plant-based meats have evolved, the taste experience has improved but still falls short on comparability to the traditional meat experience, notes Kerry.