date:Nov 14, 2019
still hold a strong opinion of alternative protein source, says Kerry.
Barrier 5: New Formats Signal Category Growth
The plant-based meat category is currently dominated by burger patties at grocery stores and on menus, outlines Kerry. Although burger patties are the most widely available plant-based meat format, consumers would like to see more variety of options. Consumer interest is high for expanded formats such as sausages, strips, nuggets and crumbles that can be used in tacos, burritos,