date:Sep 10, 2012
graduates at 21.9%. Pre-primary and the primary sections held only 3% each.
Over 90% of the Russian ice cream market is owned by branded groups as against private labels.
More than 50% of the consumers surveyed said that they were influenced by better value for money.
Among the various categories of ice creams in the market, artisanal ice cream held 48% of share, while impulse ice cream owned 30% and take-home 22%. In terms of volume, impulse ice cream held the highest share of 41%.