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Impossible Foods fights back against plant-based meat “smear campaign”
date:Nov 01, 2019
ossible Foods) to have the ingredient accepted as a color additive. Soy leghemoglobin imparts a reddish-brown color to meat analogs and is used by Impossible Foods as the magic ingredient to impart the beefy flavor in its products.

Impossible Foods was recently honored at the 2019 United Nations Global Climate Action Awards for its products that are more sustainable and help displace market demand for meat products. The company states that its model proves three things that consumers will enth

12/22 22:27